TvE 2100

At 2100 feet above Santa Barbara

Case Studies

Animoto Hits Startup Gold with AWS & RightScale

THE CHALLENGE: Launch a cool new consumer service with a scalable, complex architecture
Animoto automatically generates professionally produced videos using their own patent-pending technology and high-end motion design. Each video is a fully customized orchestration of user-generated and selected images and music. Produced on a widescreen format, Animoto videos have the visual energy of a music video and the emotional impact of a movie trailer. But these videos also require substantial computing resources to produce – and must scale at the level of a popular consumer application.
Using RightScale and AWS from the start, Animoto was able to better focus on its area of true innovation: Cinematic Artificial Intelligence. RightScale made it easy for them to get going quickly and inexpensively on AWS, based on an architecture including web, application, upload, director and database servers. The service has scaled to handle explosive initial demand without a hitch.

Read Animoto’s blog

TuneCore Powers Music Publishing Growth Using RightScale

THE CHALLENGE: Scale TuneCore’s web application to overcome the limitations of traditional hosting environments
With its game-changing business model, TuneCore has experienced rapid growth in subscribers, and distributed over $1.4M in royalties in the last year. Not surprisingly, this growth has put a strain on the TuneCore.com web infrastructure, and created the need for a scalable web platform that can accommodate continued growth and bursts of subscriber traffic that are not always predictable. In addition, TuneCore has been preparing major marketing campaigns that will further drive substantial increases in usage.
The traditional hosting service used by TuneCore requires significant lead times — as well as long-term commitments — to deploy new servers. That approach makes expansion costly and inflexible. TuneCore realized that Amazon’s AWS platform offered a solution, but they wanted to continue to focus on their core application development rather than investing time in learning how to deploy a reliable and scalable system on AWS.

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